Segmentation is the pursuit of organizing the list of subscribers into their characteristical group based on their shared behavior. Whereas Email Segmentation is the procedure of separating the contact list accordingly to personality and characteristics into small sections. This practice helps the marketers to send the subscribers their kind of tailored campaigns, based on what they know about the subscriber.
The Pillars of Email Segmentation:
There are four basic types of pillars to understand email segmentation. Any kind of data that the marketers might need falls into the following categories.
## Geographic – It is somewhat a digital DNA in segmentation. A key factorial of strategy with international audiences and multiple locations with businesses.
They include the following group of contacts:
## Demographic – The firmographic or demographic is a place with basic information based on a concrete start.
It includes the following group of factors:
• Social status
## Psychographic – The contextual segmentation is a step further that contacts the considerate audiences. The psychological factors motivate the behavior of the consumers.
It includes the following factors:
• Interest & Opinion
## Behavioral – The digital body language is the actionable contact that provides clues about the interest of the subscribers on your brand’s offer.
Here are some tracking activities:
• Benefit sought
• Purchase usage
• Buyer stage
• User stage
• Life-cycle stage
The Importance of Email Segmentation:
Email segmentation comes into action from the fact that audiences are not a group with uniformity. Rather they are different groups and diversified individuals, where motivations vary based on their profile.
The significance of segmentation is as follows:
## Improved deliverability – The sender reputation can directly be obtained by how your email campaigns perform. The poor engagement with lack of proper segmentation can end your campaigns to spam in the future.
The future deliverability of campaigns turns into success when it will be targeting proper contacts. The statistical performance will have most impactful result.
## Better campaign result – The more relevant emails the better opportunity of getting good responses from the subscribers. The more interesting and eye-catchy subject-line the more the subscriber will get interested.
This is somewhat for future references even when continuing with the same. The high number of conversions can be witnessed if you’re sending the reader’ fit needs.
## Knowledge gain about audiences – With the segmentation of the audiences list, deepens your understanding also. In the process, you can test your determined and valuable customer by the different profiles and identify it with the content work.
## Strong relationship – If you send a generic email campaign, it is certainly not possible that you can connect with them. To make them special and sustain their interest you need to put some special message.
Sending your audiences with emails that speak to them personally will build trust in your brand and business. The eventually turns into repeat purchases and loyal customers.
CONCLUSION– To realize the power of an email, segment the list into the respective groups. The diligent data on your customers will bring a good response to your brand.