The entertainer of social media platforms from the past few years is Facebook. It has not only revolutionized the on-going way of communication. However, with that, the process of marketing and online advertising has also changed.
In the year 2015, Facebook introduced a new feature named Facebook Blueprint. It is a training that is resourceful for marketers. Facebook blueprint is in form of a course format that is a great place to start for beginners. Though, it is a great start to learn, with the newbies the skilled marketers can also fit in.
THE FORM & STYLE OF FACEBOOK BLUEPRINT
The certification of Facebook Blueprint is a global accreditation examination offered to help digital marketers and digital advertisers. It is a best practice to gain expertise and learn tactics and practices. It gives ideas and knowledge about Facebook’s products and services. It also gives insight into Facebook and Instagram’s advertisements.
There are six patterns to follow for Facebook Blueprint Examination. It has various proficiency levels to recognize exams consisting of both associate and professional levels.
PATTERN 1 – Facebook Blueprint Certificate for Digital Marketing Associate
Examination audience – The students, job seekers, newcomer marketers
Duration – 90 minutes exam
Languages available – English
Course covering – Foundation of advertising on Facebook, Messenger, and Instagram; Fundamentals of advertising; Social media platforms presence; Create, manage and report ads
PATTERN 2 – Facebook Blueprint Certificate for Media Planning for Professionals
Examination audience – Digital planners, programmatic planners, media planners, marketing consultants, and communication planners
Duration – 105 minutes exam
Languages available – English, Japanese, French, Korean, German, Spanish, Portuguese, Traditional Chinese
Course covering – Media recommendation; Campaign monitoring and performance; Insight and assessment on Facebook marketing strategy; Aligning and measuring the competency of business goal
PATTERN 3 – Facebook blueprint Certificate for Media Buying for Professionals
Examination audience – Account salesperson, account managers, account executives, social media managers, marketing executives, digital media buyers, marketing consultant, and brand marketers
Duration – 105 minutes
Languages available – English, Japanese, French, Korean, German, Spanish, Portuguese, Traditional Chinese
Course covering – Competency in advertising policies; Best practices to buy ads on Facebook, Messenger, and Instagram; Tools, skills, and advanced checking of campaign planning; Optimization, measuring, reporting, and setup
PATTERN 4 – Facebook Blueprint for Ads Product Developer (I) for Professionals
Examination audience – Technology consultant, software developers, freelancers, technical account managers, IT consultants, technical partner managers, and web developers
Duration – 90 minutes (multiple choice and coding exercise)
Languages available – English
Course covering – Marketing solution technicalities; Technical service program
PATTERN 5 – Facebook Blueprint for Ads Product Developer (II) for Professionals
Examination audience – Software developers, technology consultants, web developers, and freelancers
Duration – 90 minutes (multiple choice and coding exercise)
Languages available – English
Course covering – Technicalities checking of advanced marketing solutions; SDK/apps events for Android and IOS; Offline conversion; Verticalized dynamic ads
PATTERN 6 – Facebook Blueprint for Ads Product Developer (III) for Professionals
Examination audience – Engineers, solution architects, technology consultants, software developers, and technology integrators
Duration – 90 minutes (multiple choice and coding exercise)
Languages available – English
Course covering – Code writing; Technical service program; Configuring and troubleshooting marketing API integrations; Setup infrastructure for technical service programs
Final Words – Facebook Blueprint exam is a handful of charge. Each examination costs $150 and equivalent. However, it varies from country to country. The minimum score to pass is 700 out of 1000. The candidate scoring below 700 can retake the test after five days but with a full chargeable fee.
Since, the successful completion of the certificate program, the candidate gets a digital badge. The unique digital badge can be displayed on social media platforms like LinkedIn and Twitter. In order to learn and gain a credential name, you can try out some practices. You can even add the certificate to your portfolio.
