INTRODUCTION – The Trend is always about Advancement, Creativity, and Innovation for a specific period of time. Now that Email Marketing now has been constant for few years. But the trend is always about ‘what is in’? With the trend evolution of marketing, email design is no exception. The designs at present are the blending of different ordinary elements.
Let us get started with the 2021 planning for Email Design:
BOLD TEXTS – The bold typography/text was generally originated in the 19th century. The mass just used the generic bold before. But now, at the upcoming trend, the bold typeface will have a limpid and set-in-brain impact. The email design with this type of font is more appealing and an attention grabber.
DARK MODE – The dark mode is the new-hype. This is the latest in-fashion talk of the professionals. As the phone brightness affects our eyes, dark mode is the rescuer. The reversed color scheme of placing light color images or texts placed in the dark background gives it aesthetic look.
GRADIENTS – Designing your email with a gradient is one of the best ideas for 2021. The fading beauty of the effect captivates the real emotion of email. The gradient while designing not only attracts the audience’s attention. Rather it keeps the subscribers interested.
SENTIMENTS IN DESIGNS – Though the emails are more of a formal format. Irrespective of the fact the emotion in the email design brings out the clear feelings of a brand. Every color has its own meaning and effective way of bringing symbolism to it.
NEUMORPHISM – It is a combination of two words neo + skeuomorphism. The effect of it is bringing the subtleness without over representing. It generally looks like a clay renders from the old-style living of the world.
2-DIMENSIONAL IMAGE EFFECT – It is always about revamping the old one with new twists. The usage of textured illustration is an excellent idea. It is a tactical experiment in combination with various colors, tints, patterns, and contrasts.
DECEPTIVE COLLAGE – The email design has a new add trend on feature of phantasmagoric collage. The different sets of pictures and images placed on a single frame. The collage will look deceptively loving when added with a dark background.
PASTEL SHADES – Though the bold and bright color attracts the eyeballs of the audiences. But now everything is about muted and pastel shades. As the combination of white color with solid color makes the color warmer. The de-saturated color brings an exclusive effect portraying the brand safely.
MONOTONE BACKGROUND – The monochromic color is not always about the simple and plain white, black. Monotone email design can be any color with a minimalistic pop-up effect. These backgrounds are soothing to the eyes with great effects.
3-DIMENSIONAL EFFECT – Web designing was the foot holder of the 3-D images. Later this has been introduced into the email design world. 3Dimensional image is all about bringing all flat-looking things into life.
CONCLUSION – This year is almost on the brim of ending. The year 2021 trend for email design will rule the digital world.