A bit of background – Snapchat was launched in the year 2011. It is an American multimedia app developed by Snapchat Inc. The former students of Stanford University Evan Spiegel, Bobby Murphy, and Reggie Brown are the creator of Snapchat.
The invention of the new photo-sharing app with follower based content went audacious crazy. The unique and interesting photo, video, and story sharing feature took the crowd with utter surprise.
Snapchat has revolutionized the way we make friends with. The dealing of daily issues and the world with the communitive approach has been changed via this app. Though, Snapchat is not on the top space of the Social Media platform as the beast app. Yet it has changed the whole dimension of the photo posting sphere.
INTERESTING FACTS ABOUT SNAPCHAT
- The snaps taken through Snapchat are a one-half photo of photography taken on a daily basis worldwide.
- The logo of Snapchat is inspired by Ghost face Killah of the Wu-Tang Clan, a hip-hop group.
- The existence of Snapchat came with this expression – “I wish, I could send them disappearing photos.”
- Snapchat was firstly named Picaboo. It was later changed due to copyright issues.
- Facebook offered Snapchat an offer of 3billion dollars which was turned down by Spiegel.
TARGET TO FOLLOW!
Product Content – Snapchat content is a featured extension of human touch emotions. As quality is everything for your brand prosperity. In order to maintain the social media traffic, creating engaging content is the priority.
It was scientifically proven that our brain can only capture attention for 12 seconds as a span. To stand out of the box from the rest of the brand services, Snapchat is one of the best platforms to make it approachable.
Make your content with digital products like audio programs, videos, or snaps. Whatever your product is it is always about Audience attention=Your sale!
Geo-filtering – Snapchat is all about 24 hours feed. When a brand uses the geo-filter in its content, it overlays the local customers.
Creating viral content promotes your brand as a memorable marketing campaign. The filter within the radius brings an upright awareness and conversion to your brand content.
Making the audience to capture your specific action, Snapchat tools deliver your intention of content to your audience.
Snap Ads/Offers – As Snapchat has a limited period of viewing. It makes the audiences and customers fidgeting with the app on a regular basis.
Snap ads can be both a thing to watch or listen to. It is an effective way with popping feature that makes it especially an effective and convenient manager for your content.
There are Snap ads, Story ads, and Filters, these features you can offer about your products and services.
Sponsored Post – Advertising your product through sponsored lenses is a creative and unique way of grasping the audience’s mind. The feature of sponsored tense is when the camera is turned on, the lens has a pre-existing design and shape in it.
This type of feature makes your content go viral and it gets shared more than others. The exceptional idea of using the business page can make your brand reach more audiences and it can increase your sales potentiality.
CONCLUSION – This strategy does not make you rich overnight. Instead, evolving Snapchat helps your audience and you get updates every single day. It makes you build a friendly relationship with your client and audiences.
Never lose your focus from your competition. Always be on the lookout for your competition’s campaigns and analyze them with keen eyes. The ephemeral, of this app, made the customer receive high-quality and personalized contents. This choice of product over your competitors is a sign of winning.